Idents
Alasdair Lawrance
I have seen the station ident hand-held shot with the gribley swimmers standing around, apparently wondering what’s going on? There’s a similar one with a mountain rescue team.
(Click on the pictures below if you really want to see larger versions:
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Mike Jordan
Isn’t it apparently showing how all sorts of odd groups are involved in the BBC?
Dave Mundy
The concept is to show ‘oneness’! The previous BBC One ID showed people and animals forming the letter ‘O’, simples! I wonder how much they pay these geniuses for their ideas?
Peter Neill
Without comment:
“… In the New Year there will be new regional idents on BBC 1 – so say goodbye to capes and kites!…“
There is an example of the new regional ident above, which may leave you wondering how audiences in landlocked regions will identify with an open sea swimming ident ahead of the regional news? The good news is we have to wonder no longer, in the spirit of ‘oneness’ (and complainants by other regions), here is what the BBC 1 marketing folk are saying:
“… We completely understand your concerns and have been speaking to the Nations and various stakeholders at length about this.
The strength of the idea is that we’re trying to use BBC One to bring everyone together in 2017, hence ‘oneness’.
After Brexit and Trump in 2016, there is a lot more division around the UK, and BBC One is uniquely placed to bring everyone together.
So, despite our differences there is always something we have in common, be that a group of open water swimmers from Bristol, to a group of mountain rescue workers in the Brecon Beacons to a group of teachers in Glasgow.
I understand your point about audiences seeing strange place names, but we feel that audiences will come to understand ‘oneness’ and that over the course of the year will recognise a group like them, in a location in their country.
We plan to shoot many things all over the UK, so whilst some may feel less relevant, some of the idents will feel much more relevant both in terms of the activity and the location.
We will be keeping the captions with the place names on all of the idents to give strength to the idea that we are one United Kingdom and that BBC One has something for everyone no matter who or where you are …”
And wait until you see “Forest”. It’s supposed to be used to precede “sombre” news – though it has escaped once so far. A still shot. A forest scene, no people, the only thing moving is a bit of grass and the wobbly hand-held camera.
Ian Hillson
I can only suppose that when Siobhan Sharpe pitched this (and that they would be made by a “renowned British photographer“) at Perfect Curve (“W1A”), then everyone agreed to squander all those granny licence fees on the new BBC “oneness” idents.
Barry Bonner
Martin Parr (the photographer) in his own words…
” … The fundamental thing I’m exploring constantly is the difference between the mythology of the place and the reality of it. Remember I make serious photographs disguised as entertainment. That’s part of my mantra. I make the pictures acceptable in order to find the audience but deep down there is actually a lot going on that’s not sharply written in your face. If you want to read it you can read it …“
Well that’s alright then!
Roger Bunce
As for those ONEness idents… Rarely has so much bo**ox been spoken to justify something so tedious. Why does it need a ‘Renowned’ British photographer to take such uninteresting, square-on, group shots (‘I take serious photos disguised as entertainment’ – Really? Well it doesn’t entertain me, Mate!). Perfect Curve would have done something more comedic. Bring back the swimming hippos.
Alasdair Lawrance
I thought I’d try writing rollox like the man (Parr?) who’s done the pics for the Beeb ident.
“… I see my photography as providing the essential insight absent from most looking. We all look but active seeing what is there is vital if we are to make sense of the world in which we live. As the Irish Bishop Berkeley noted in 1709, there’s nothing material in the world unless you’re looking at it, and even then it’s probably only a sensory perception …”.
This gave rise to the following –
There was a young man who said, “God,
must find it exceedingly odd
To think that the tree
should continue to be
When there’s no-one about in the quad”.
The reply is as follows –
Dear Sir: Your astonishment’s odd;
I am always about in the quad
And that’s why the tree
Will continue to be
Since observed by, Yours faithfully, God.
Trails
Bernie Newnham
Have you seen the current BBC “aren’t we good?” trail? Having made a lot of trails in simpler times, when just getting a few clips on the air was an achievement, I look in amazement at the amount the BBC spends these days on this stuff.
In this case, I wonder what proportion of the viewing millions know that it’s a parody of a parody from 1959 (and 1879)?
Click button below:
Philip Tyler
But did they have to turn a clever song into a dirge?
It’s a terrible performance by whoever is singing.
Did they over record the good version by mistake? Takes some doing if you are using a modern computer based system, if set up properly!
Roger Bunce
I’ve finally seen the trail … Not so much a spoof of Gilbert and Sullivan – More a spoof of Tom Lehrer doing a spoof of Gilbert and Sullivan. I thought the pictures were pretty; made me want to get my own periodic table made of colourful plastic dice. But the song was inaudible – and it didn’t say much about the BBC.
